MOST was founded in 2000 by biologist and researcher, Dr. Stefania Motta. Dr. Motta graduated in biological sciences in 1985, before going on to specialize in Cosmetic Science and Technology at the University of Ferrara, and then in Hygiene and Preventive Medicine at the University of Milan. Dr. Motta has years of experience in teaching and research at the University of Milan’s Institute of Dermatology, and at the Istituto Clinico Humanitas’ Operative Unit of Dermatology, within the Translational Medicine Department. Building on these experiences and, with the collaboration of dermatology professionals and researchers, Dr. Motta decided to develop a revolutionary line of products to fill a gap in the market: solutions for those with sensitive skin and/or specific dermatological needs.

From the Dermatologic line, conceived and designed to help people who suffer from the most common skin condition, the MOST team has later developed the Cosmetic line, for those with sensitive skin who often struggle to find cosmetic products suitable for everyday use.

The term that best represents MOST is “indie” (Independent company). The company is an autonomous entity with a single-director management, and is not affiliated with any other brand. All of MOST’s products are proudly made in Italy.



MOST wants to revolutionize the approach to skin care, both in the daily routine and in the treatment of specific problems. We believe that most skin ailments can be resolved without the use of drugs and the natural ingredients we have selected and carefully combined will achieve the best treatment results without creating addiction or unwanted side effects. For our products we have selected and precisely formulated the purest ingredients of the highest quality embracing the “skip care” model based on the “less is more” philosophy. We strive to create and improve our skin care line with only effective ingredients and no filler, and minimise the amount of products a person needs to use daily so that the skin care is simple and effective, less products is used, thus less waste go to the landfill.



One of MOST’s principles is to operate with the utmost respect for the environment. Sustainable development is possible, which is why MOST constantly strives to find new ways to reduce our environmental impact. To date, a number of solutions have already been adopted, including:

  • Recyclable products with refill options
  • Partially waterfree products to contribute towards water conservation
  • Two-tone printed, varnish-free packaging
  • Non-foaming detergents for faster, more sustainable rinsing and cleansing
  • Packaging made from recycled material

Social Initiatives

MOST believes that engaging in social initiatives is an important way to assist the growth of new generations and to support those who have fewer opportunities. This is why MOST has decided to support the Ivo de Carneri Onlus Foundation, which helps fight against parasitic and infectious diseases in developing countries by supporting research, training and operations to promote socio-economic development.

Since 2019 MOST, has committed to donating the equivalent of € 1.00 to the foundation for every order received on this site.